1. Generating leads.
Let’s start with a very quick, efficient way to generate quality leads.
If you have an email marketing campaign, or a newsletter, sending out the right content can dramatically increase the response rate. Many firms only send out news about their own company. This is a huge waste of potential.
With exceptional content that focuses on what your clients are interested in and helps them achieve more, everything changes. Suddenly, email open rates, traffic and enquiries multiply. It may be an infographic article (like this one), a video, a microsite, or anything that provides information of high value to your audience.
You’ll gain their trust, impress with your insight, highlight opportunities and start conversations. For example, we recently emailed out this video and it immediately sparked several meetings with major international companies, some of which we’d struggled to reach before. What made the difference was great content, about the issues that mattered to them (it wasn’t about us).
The most successful B2B lead generation tactics:
(From the Ascend ‘State of lead generation survey’.)